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Management Drucker in describing the definition of the company had said so, only one business purpose definition, this is to create customers. In the increasingly fierce competition in the market today, product homogeneity has become a major clothing business piecemeal. For producers, the product is welcomed by customers, the most important thing is whether their products can be distinguished from competitors, so that consumers love at first sight. So in a sense, creating customers is creating differences.
Differentiated marketing is to meet this need. Modern marketing theory believes that the positioning of an enterprise's products in customers has three levels: First, the core values. It refers to the reason why the product exists. The second is the tangible value. Is an important part of the actual product. Third, increase value. These constitute the theoretical basis of differentiation strategy. On this basis, in order to study the convenience of the problem, the differentiation strategy is divided into three major aspects: product differentiation, image differentiation and service differentiation.
For less Shu Korean fashion women's market, it is the lack of differentiation. " Set Korean No. " Fashion Korean ladies wear clever little to take advantage of this, opened a brand differentiation strategy, to join the agents more choice thinking:
1, fast fashion model: week weeks on the new product updates fast, style and more, and parity!
2, product positioning: distinctive style, compared to other less beautiful ladies wear colors, "set South Korea" style Korean lady style less fresh and generous side of the design, simple and elegant, pay attention to product quality and cost.
3, the image difference: the first image of the simple beige background color design, white net net shelf image, fresh and elegant product image.
4, service differences: "set Korean No." Korean fashion ladies less for customer service model is specially after systematic training, pay more attention to detail.
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