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â– brand features a young, stylish modern style, without losing the stability and maturity, combines leisure and career in one of the state Di Ni business and leisure women, from the choice of materials, design to tailoring, production, are seeking excellence. Every detail of the costumes can show the white-collar women's taste, personality and fashion. Natural comfort, rich shape, full of expression, full of soft international fashion elements and cultural connotation, boldly get rid of the shackles of the traditional career women, with a sunshine, vitality gesture lead the white-collar beauty fashion dress trend. Flexible mix of casual combinations, challenging the diversity of the popular and the constraints of professional wear, showing unrestrained. Reflect the beautiful connotation of white-collar workers and advancing with the times, and advocate modern women's pursuit of a romantic, independent, positive and healthy lifestyle. While maximizing the wearing of each piece of clothing â– design principles South Korea's top designers to integrate the European and the United States free and unobtrusive and oriental elegant subtle elements, mainly black, white and gray colors supplemented by other colors, simple but not simple; rich Not messy. With exquisite segmentation, embroidery, lace and other delicate details, the performance of beautiful and charming white-collar workers, charming and confident. â– Market customer base positioning Main customer base: 25-35-year-old white-collar female vice customer base: 35-45-year-old recognized brand, the pursuit of quality, personality, social status of women â– Retail market price positioning Spring and summer: 300-1500 yuan / Autumn and winter clothing: 400-2000 yuan / piece Cooperation advantage