Rimula men's brand value of 12.739 billion yuan

The 2009 (6th) "Top 500 Chinese Most Valuable Brands Ranking" was released on June 16 at the 2009 World Brand Conference held in Beijing by World Brand Labs on June 16, of which 51 brands were selected for the textile and clothing industry For the sixth consecutive year, the Rimula Men ranked No. 53 in the rankings with a total value of 12.739 billion yuan and once again won the No. 1 value brand in the field of casual wear in China and topped the list of 32 Fujian brands. For the first time in a row, the Rimula Men's Top 500 list has been listed in the Top 500 list for six consecutive years with a brand value of 10.31 billion yuan in 2004, 11.28 billion yuan in 2008, and then to 53.739 billion yuan this year. Of the brand value growth rate, fully demonstrated the Rimula men's brand in the reputation, trust, loyalty, durability and other aspects of the strong lifting power, marking the RIMBA men's casual men's clothing industry in China, especially in the jack industry king status. Rimula men's vice president even told reporters into the company, 2008 is the Rimula men's history has a landmark year. This year, the new symbol of R & B men's "king's return" has been turned into a new image. The optimization and upgrade of the new LOGO means the evolution of the brand is enhanced, demonstrating the vision and expectation of R & D to lead the development of the industry and internationalization. At the same time, In the one-second advertising of the 2008 Beijing Olympic Games, Rimula men spend 89.44 million yuan to the industry's first identity into the event live, in front of this global feast, fully demonstrated its brand as China's casual men's leader Style; in this year, approved by the National Standardization Management Committee, Ba Jin took the lead in the establishment of the National Standardization Technical Committee Dress Code standard working group, began to guide the preparation and revision of Chinese national standard jacket, highlighting its Zoran influence in the industry . In May this year, the Rimula men's Shanghai headquarters building was officially opened. At this point, Rimula has set up R & D and marketing centers in Shanghai and Guangzhou, two major international metropolises in China and completed the development layout in Shanghai, Guangzhou and Jinjiang. Regional development of a more comprehensive and systematic product planning and marketing strategy, and create a brand new platform.