Using the international perspective to steer new hope: Bosideng men's Gao Xiaodong wins the first Chinese casual wear industry's annual figure

The talent, diligence and perseverance of Bosideng Men’s General Manager Gao Xiaodong are impressive

Bosideng Men's General Manager Gao Xiaodong Receives a Series of Awards to Understand the Entrepreneurial Spirit of the New Generation's "Helmsman"

Gao Xiaodong returned to China in 2002 and Bosideng men's clothing was independently operated in 2004. Years of study abroad experience has made Gao Xiaodong engulf the “European style and beauty of the rain”. He applied the international advanced brand model and fashion concept to the brand operation, branding, designing, channeling, and grasping the supply chain. Bosideng menswear quickly started to compete in the highly competitive menswear market and became a “dark horse” in the Chinese menswear industry. It has won many awards such as the annual brand growth awards, planning awards, and the most influential brands in the Chinese menswear industry.

From "Made in China" to "Chinese Brand", internationalization is the only way. Bosideng volunteered to become a "comprehensive world-renowned comprehensive clothing brand operator that makes the world respectful." Gao Xiaodong led Bosideng men's wear innovative products and fought in England, creating a precedent for China's independent men's wear brand to land on the European and American markets. In recent years, Bosideng has succeeded in launching flagship stores in London, opening fashion experience stores in New York, and appearing in New York Fashion Week. A series of brand events triggered a huge sensation in the industry.

Mr. Gao Xiaodong, general manager of Bosideng men's wear, gave an acceptance speech (left)

Gao Xiaodong sharpened himself with the necessary qualities and requirements of the new generation of helmsman. While concentrating on Bosideng's business, it actively undertakes social industry responsibilities. He has served as executive vice president of Jiangsu Province Federation of Industry and Commerce's Garment Industry Chamber, vice chairman of the Provincial Red Cross Society, vice president of the Provincial Junior Chamber of Commerce, and other social positions. In recent years, he has been appraised as a cutting-edge Su Shang, a prominent new Chinese enterprise owner, and the 7th “10th Special Award for Chinese Economic Excellence, National Textile Industry Model Workers, 2013 “China's Annual Costume Figures”, “Top Ten Outstanding Young Entrepreneurs in Jiangsu Province”, and 2013 “Promoting China's Consumer Economic Growth Entrepreneurs” and other awards, highlighting the new generation "Helmsman" entrepreneurship.

Faced with a challenging macroeconomic and competitive environment, China's apparel industry and the entire retail industry are undergoing tremendous changes. The pattern of apparel brands has become increasingly clear, with high school, low-level, and segmented markets becoming clearer. The Chinese casual wear industry is gradually entering a better position. . Gao Xiaodong believes that the leisure industry will surely become the trend of clothing consumption in China and a new growth point. Bosideng men's wear successfully transformed itself last year, seizing this opportunity and the future trend of the Chinese apparel industry, emphasizing the design and quality of clothing, the comfort and fit of the layout, the positioning of business men's clothing, and the promotion of modern business culture and leisure lifestyle. In the year of transformation, the men's business casual men’s wear “The Top 5 Sales in the Same Product Market in 2013” ​​was awarded.

Mr. Gao Xiaodong, general manager of Bosideng men's wear, came to the stage to receive the 2014 China Casual Wear Industry Person of the Year Award (second from left)

According to Gao Xiaodong, 2014 is the key year for China's garments to adapt to the market fusion. Bosideng Menswear will create a market-centric commodity R&D system and increase the profitability of retail transformation through internal innovations that improve management capabilities, strengthen commodity power, and increase channel strength. The model is to achieve O2O online and offline integration, "doing a big retail", "optimizing the supply chain" and establishing a strong brand DNA.