Shanghai shoe brand where exactly?

If it is not a women's patent leather shoes produced by Shanghai Leather Shoes Factory on the Internet, the words "Shanghai Leather Shoes Factory" may disappear from people's eyes. Leap shoes from last year's stunning debut in foreign countries, and now the Shanghai shoes online blitz, we seem to see a trace of the signs of Shanghai shoe recovery, but the problems that exist are also cause for concern, Shanghai where the brand exactly where the road ? Street shoes shopkeeper hit the old card Dengyun, Baodi, Ngau Tau, Golden Crane, Asia ... ... These accompanying Shanghai for decades brand-name shoes, and now can only think of the brilliant year. Once, the tallest building in the Xujiahui area belonged to the 8-storey factory building of Baodi leather shoes factory on Nandan East Road. Once, the "Tau Tau" in Shanghai was soaring. In 2003, with the last "Deng Yun" counter to withdraw from the city one hundred stores, these old Shanghai shoes gradually fade people's attention. Today, the "outdated" Shanghai factory shoes can only be sold in less than ten square meters of street shops. In fact, Shanghai veteran shoes a lot of stores, "Deng Yun", for example, almost every mature residential agglomeration around. These shops are factory outlets, to attract customers at low prices. For example, a store in Baoshan District Yun shoes, the reporter found the store advertising board impressively wrote "a pair of sandals 20 yuan, a pair of shoes a pair of 30 yuan," the slogan, the store almost no decorations, a pair of shoes all over the world display Open, patronize the guests are also mostly middle-aged and elderly. According to the owner, where customers are basically old Shanghai people over the age of 40, they fancy the quality of shoes and affordable prices. Reporters in the shop after visiting a circle found that the average price of shoes in about 60 yuan, but also the most expensive leather shoes, but more than 200 yuan. Although the cost-effective shoes, but the old style really can not attract young people. It is reported that the current Shanghai Leather Factory, the first leather shoes factory, the second leather shoes factory, Baodi leather shoes factory, belong to the Shanghai Leather Co., Ltd. under the organization of enterprise organizations. Footwear products, including the first brand, Deng Yun licensing, the Asian brand, aircraft licensing, Huaguang shoes, and so on. At present these products are mainly sold in the form of franchisees, did not enter the mall. "Our advantage is mainly in the price, if the stationed in the mall certainly more than the current price, and now young people pay attention to the brand of shopping, these old shoes definitely not popular." The owner's remarks the status quo of Shanghai veteran shoes . French version of "leap" did not enter China because a Frenchman Patrice, China has been seen as the leap of shoes to the world, the birth of cutting-edge brand feiyue, frequently boarded the major fashion magazines in Europe and the United States, has become a fashionistas The new favorite at the foot. However, the French version of feiyue can not enter the Chinese market. "Unfortunately, we can not do everything at the same time," Patrice explained. "We have built a good image and quality for 'feiyue' in Paris. We should carefully choose to expand overseas until the brand awareness is strengthened. For China, we face a challenge: the Chinese always associate 'feiyue' with low-end bargains and have nothing to do with fashion. A new generation of young people prefer to wear Nike, Converse, Adidas. We want to be in Europe and the United States After the reputation of 'feiyue' has accumulated, we will give back to the Chinese consumers, and we hope that one day in China, 'feiyue' will be an outstanding fashion brand. "In fact, due to the influence of French feiyue, domestic leap shoes have begun to resurgence. In the past year, there are many young people dedicated to the store to find a leap in the network of 25 yuan a pair of white leap shoes also be berserk. A leaping store salesman said: "Since last year, leap and effort shoes sales increased significantly, there are some young people dressed to buy time, of which there are many foreigners, which in the past can not see. However, some consumers also said that few new domestic leaps and bounds, relying on news speculation still can not make the local leap "rejuvenation." How to make local brands back out of a world, relying on the manufacturers, designers and sales and so on all aspects of joint efforts, "We are more looking forward to seeing China's leap to re-fire up, some local designers are excellent, if you can Cooperation, the finished product will not be worse than the French version of feiyue. "Leech on the leap of a cutting-edge designer Echo said.

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