Top Ten Old and Middle Aged Thermal Underwear Brands in China in 2012

China is located in the subtropical zone and has a large temperature difference between the four seasons. In most areas, the minimum winter temperature is below 0°C. The residents in most parts of the north need uninterrupted heating supply. The cold weather has made many people unfit, and the first to come is the middle-aged and the elderly who care less. In middle age, the body's immune function declines and the decline of immunity faces the cold invasion, and the resistance gradually weakens. If the body surface temperature cannot be maintained, heart failure, blood pressure drop, central palsy and death will easily occur. The increasingly frequent extreme weather and more and more tragedies caused by cold have warned us again and again: Please give more care to the elderly people around you, and ask more companies to pay attention to middle-aged and older warm clothing. The market has not yet been opened.
According to the results of the annual investigation report on the consumer goods retail market of the China Industry and Enterprise Information Center, in 2012, the top ten brands of middle-aged and old-aged warm clothing sales in the country were - Xiangdan Dannu, Wen Jiaer, Kai Luoqi, Heng Yuanxiang, and San. Guns, filigree birds, Antarctic people, Yu Zhaolin, Arctic velvet, and Palando. The following is a brief introduction to these top ten brands.

The Xianggentanu “Shangantanu” was founded in 1998 and is the first thermal underwear brand in China. Xiangdan is the only brand among the top ten brands dedicated to R&D and design of middle-aged and older warm clothing. All styles are designed with traditional Chinese middle-aged and old people. The brand has also been leading the field of innovation in the field of warm clothing, its product line is not limited to the usual thermal underwear, but also includes knitted warmth, down warm, warm shirt and many other series of warm clothing category. The rare publicity of Xiangdantan, not seeking sales is only a good word of mouth for the quality of business philosophy or is the main reason for its popularity.

<br> warm Bel Bel is China's first warm body sculpting thermal underwear brand, focused on the production and sale of underwear products. Warmer's quality assurance system ensures the quality of warmer children and fully meets the national quality inspection standards. Warmer has internationally advanced cutting techniques and fabric development techniques to ensure that new fabrics and styles are introduced to the market every year, and that the warmth and children's clothing are avant-garde and fashionable. In 2003, as the leading brand of thermal underwear, Warmer's unique “warm silk” fabric once won the first place in the thermal underwear market. The brand is focusing on shaping the avant-garde brand image, but also makes its market share in the middle-aged and older underwear sector has declined.

Kailuoqi Kailuoqi is a brand of Zhejiang Kailuoqi Garment Co., Ltd., established in 1998. It is a large-scale private enterprise engaged in the research, development and production of thermal underwear earlier in the country. In the past 15 years, in the vicious industry competition with the maximization of profits, with its unique brand philosophy, it has continuously pursued the improvement of quality and technological innovation. It has pioneered the introduction of coral velvet, heating fiber, algae velvet, super soft velvet and other fabrics, with good quality and reputable market in the northeast, north and northwest markets, its main products are autumn and winter underwear, down jackets, down pants, warm Knitwear, warm bottoming shirt, warm vest and more.

Heng Yuan Xiang <br> Heng Yuan Xiang Co., Ltd. was established in 1927 and was founded by Mr. Shen Laizhou in Shanghai. "Hengyuanxiang" is the world's largest manufacturer of cashmere. In 2009, Hengyuanxiang was selected as the world's largest cashmere manufacturer by China World Record Association. Involved in home textiles, knitting, apparel industry, the three major sections, there are hundreds of Union factory, more than 4,000 distribution outlets, with more than 2,000 specifications of the textile comprehensive group company. At present, the company mainly operates four categories of men's, women's and children's wear, and apparel accessories. It is because Hengyuanxiang involves a very wide range of products, so the competitiveness in the field of middle-aged and older underwear has also been weakened.

Three Shots <br> Shanghai Three Guns Group was established in 1994. It mainly produces three-gun high-end underwear series. The products are exported to more than 70 countries and regions in the world. High-tech + high-volume + serialization is the three outlines of the development of three-gun new products. After years of hard work, the Three-gun Group has formed a market-oriented new product development and technological innovation mechanism, and established a three-gun technology at the municipal level. center. Aiming at the world advanced level, develop three-gun underwear with leading trends, and every year among many new products, launch a new product that has caused a stir in the society: soft warm cotton sweater trousers series, cotton cool linen underwear series, thin wool underwear Series, milk silk underwear series, children's underwear series, three shot T-shirt series, soft cotton Lycra underwear series. The three-gun underwear is suitable for men and women, young and old, meets the requirements of spring, summer, autumn and winter, and is popular with consumers.

Fibrils birds <br> fibrils birds Founded in 2001, to focus on the spirit of providing people with healthy, comfortable and beautiful lingerie products, spread underwear culture, to enhance the quality of public life. In 2002, filigree birds stormed the Chinese thermal underwear market and staged a history of flying in the industry. In 2006, the filigree bird fully transformed into the four seasons underwear operation, cooperated with multinational top raw material suppliers, established an excellent team of product designers, established a fabric research and development center, and strongly launched spring and summer underwear, which opened four seasons. The prelude to sustainable business.

Antarctic people
The Antarctic people are a brand under Shanghai Hairen Textile Technology Co., Ltd. Leading products are thermal underwear, autumn and winter underwear, and involve sweaters, pants, suits, jackets, down jackets, T-shirts, shirts, home service, pants, home textiles and other related fields. In 2004-05, Antarctic people began system upgrades in terms of human resources and management models. At the same time, the business center of gravity sinks to the second and third line markets. The beginning of the national network marketing, ground marketing shrinking, leaving only a small number of small stores, or only a counter in the mall.

Yu Zhaolin
Shanghai Zhaolin Industrial Co., Ltd. was established in 1996. Professor Yu Zhaolin’s invention of composite thermal underwear with “wet-wicking and warm-keeping compound velvet” as the main raw material has become another huge discovery of underwear materials such as metal cotton, space cotton, down, and fleece, and is known in the industry as domestic knitted underwear. A revolution in raw materials. Yu Zhaolin's thermal underwear is superior in wind resistance and warmth, and it should not be demanded once put on the market. It is deeply loved by consumers. On December 8, 2000, the China Consumers Association announced a test report on the quality and performance of thermal underwear, saying that “Yu Zhaolin” was lined with a plastic film in the middle of the underwear, which had poor air permeability. This undoubtedly gave the competitor an excuse. The major media across the country have published such statements as ''Yu Zhaolin'' is a new white pollution'', ''Yu Zhaolin'' escaped the green certification'' and ''Yu Zhaolin'' is harmful to health'', which has hit the 'Yu Zhaolin' brand 5 heavily. The degree of reputation established in the year.

Arctic velvet <br> Arctic velvet is the earliest thermal underwear brand in China and is part of the Shanghai Saiyang International Group. It was prepared in 1997 and was established in 1998. Mr. Zhao Benshan, the spokesperson of the image and a well-known Chinese performing artist, wrote a slogan “Wearing the Arctic Velvet on the cold, the people of the earth all know”. It was quickly spread all over the country, on the streets and all around. In the past 14 years, Arctic Velvet has been awarded the “China Famous Brand”, “National Inspection-free Product”, “China Consumers Association 3.15 Logo Product”, “Shanghai Famous Brand”, “National Advanced Unit of Clothing Standardization Technical Committee” and “National Standard for Thermal Underwear”. The drafting unit had scores of dozens of honors, owned more than 20 patents, and a vast and well-established sales network comprising more than 5,000 dealers at all levels, creating a business myth that accumulated sales of more than 80 million sets of products.

Palladio Palladio is a European fashion brand Body underwear, Palladio brand covers a number of areas on the underwear, sweaters, cashmere sweater, clothing and other Hai Palan Duo High Fashion Co., Ltd. was established in 2001, after eight years, today Palando has more than 10,000 marketing terminals and radiates across the country.