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Change is an eternal topic, the only constant is "change", as athletes Li Ning said: "let change happen ... ...", we do not passively live in a changing era, not completely in order to adapt to change Passive changes, we must take the initiative to make changes occur along the thinking. This may be the underwear brand "Heroes" as a base of China's underwear glittering star, decided to reshuffle the key points in the industry, take the initiative to integrate all the advantages of resources, all the changes made by the root of it!
In the streets of Xiaolan, you will always see the brand of ho brand: CBA China Basketball star players, Wang Zhizhi, Zhu Fangyu, Ding Jinhui, Liu Wei, Zhang Bo and other team members, take the initiative to target, tell the audience: "Sports underwear, look at me!" A simple and responsible words, although a little arrogance feel, but from this sentence we can see, Zhongshan underwear finally someone began to play, and feel Hao will be down to do things , Really practicing and take the initiative to spread their own, but also saw the ho brand efforts to achieve the future goal of confidence.
Hao will review the situation.
Exercise is no longer a patent for athletes. In recent years, the Chinese have started to participate in all kinds of sports from a healthy and recreational point of view. The movement has really started to enter ordinary people's life. Especially in these two years, sports have become a fashion and a lifestyle. China has ushered in a new life for sports. era.
As the Olympic torch spread all over the world, the world of soccer, the well-known international brand campaign endorsements, well-known newspapers, the mainstream TV station's Olympic theme, sports topics are in full swing, meanwhile, Yao Ming as the Shanghai city ambassador at the Expo, "Sparkling" Declaration Overwhelming, etc., these are looking for reasons for the pursuit of sports fashion. When TV commercials are "up and running", when Yao Ming, Liu Xiang, and "Jingjingjing" have more news coverage than film and television stars, all this only shows one issue: the fashion charm produced by competitive sports has become the focus of sport-derived sports Commercialized products are increasingly being respected and become a way of life for people, especially young people.
As the NBA this year, no game, all sports eyes will shift to CBA full event, Hao leadership review the situation, made a bold decision in the industry: Hao will work together CBA Chinese men's basketball star lineup, a strong build China's leading sports brand built-in.
Hao will, homeopathic and.
"There is no way out without changing our thinking." This is what General Ho believed: "The future competition is not a big fish eating fish, but a fast fish eating a slow fish. We have to move." As a new force in the panties industry, Hao will develop in just a few years. "We are not the best in the industry right now, but we are the most passionate and have the greatest confidence in the future. Is to maintain this forward-looking brands and grasp the modern consumer trends in the market, we only grasp, we know the needs of consumers, our brand can better serve the market and consumers. We are willing to pay for this Any price. "
"2012 is a crucial year for the generals. The status quo in the underwear industry is: the game of strength and thinking, the opportunities are left to the enterprises that have thought and mission. Some enterprises hope that the future will come from years of experience. The future is now , We can not move forward forever. Therefore, we first consider that now we must change our thinking, learn advanced and endogenous ideas and methods, and make our own unique brand with soul and mission. The vicious circle, do yourself, this is our top priority.
Hao will impress the future.
Orlando planned as Hao cooperation will be the whole brand units, head of Lan Yu-ping at the brand collision conference put forward: "To make the brand is the impression that the impression is all, it is rarely realized, and some brands are aware of, but also Not clearly expressed, but did not insist on doing the ultimate underwear industry in today's giants as long as the first such a firm and clear put forward, and later who only look at us .... So in the end to see what? In addition to awe-inspiring , Win-win team, passionate challenge, innovative dreams, see us to the industry and consumers what impression left?
"Sports" is the impression of Hao, sports + fashion = Hao, we will exercise in the end ... ... so set! "Strong and firm, the phrase amazing, a brief two words will be the brand's soul, positioning, mission, value, product, direction, goals all clear.
In order to make the brand operation more systematic and not deviate from the direction, Orlando proposed the guiding ideology of "two steps and four musts":
Brand On the whole, the first, Hao will be underwear, sports enthusiasts must create a comfortable sports armament as a brand Hao Hao's mission to lead the industry to establish a new standard of sporting; Second, we must do hard work, Make the real effort, the brand's soul completely and thoroughly implement the product essence; Third, we must clearly positioning, to create sports interior (pants) as the dominant brand of Hao will be the industry into the future of new ideas; the fourth , We must make the product matching requirements on product R & D and innovation.
Brand in the product: The first step: carefully shaping Hao will impression. Combining modern and fashionable people's wearing habits, the company will make the product characteristics of "comfortable exercise" and the wear of sportswear and leisure products around the "personal, comfortable and sports" features, highlighting the "free movement" personality, relatively different from other popular brands, No matter from the perspective of brand, enterprise, image, culture, connotation, product, etc., we can feel our personality, reflect the spirit of brand movement, lead the fashion trend, take sphere as type, freedom, tolerance and care as mission, Breakthrough and innovation, the development of "spherical" gear bionic technology, put forward the concept of sports + fashion "5 + 1" to create a "new standard underwear." The second step: the ultimate sublimation brand features. Once again, we will upgrade our new standards around the "sports underwear, I see the generals," extending product features, from the perspective of the ultimate panties to create more than just underwear, but also a way of life and attitude, the perfect interpretation of " Fashion sports, sports fashion together. "
Hao will, sports underwear to see me!
"If there is a leader in the industry and it is a leader, then we should promote and follow it so that the industry can grow more energetic. If we are unwilling to be an ordinary soldier, then we must have the leadership style and Courage to cry out, give yourself motivation and confidence, and in the future to play a good leader .... "Hao said the leader.
Yes, Hao will be in constant motion, this year's generals, will be a new way to meet the upcoming 2012 Olympic year, in the future movement, Hao will also continue as a sports interior leader Before the line. Hao will also seize the moment and China's major sporting events or special campaigns truly "linkage" together, and truly create sports armament professional interior elements.
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